A new website for Helvetas
A new website leads Helvetas into a new era
Initial position: Helvetas wanted to redesign its website. The new website had to present information clearly, disclose facts and figures in an appealing layout and allow visitors to make donations online quickly and easily.
The result: A fresh and clearly laid out website. Teasers in the header highlight important topics. For some Helvetas topics (e.g. water), dossiers were prepared that are instructive and informative without being boring. The yellow donation button is easy to see and features a clear “call to action”.
The number of page views increased by 9.3 percent since the relaunch, the number of pages per visitor by fully 12.2 percent. The average visit duration increased by over 40 percent and the bounce rate fell by 18 percent. Only the number of visitors has not changed significantly compared to the prior year.
To the website
The donation figures have increased sharply as well. Online donations nearly quadrupled in the first year after the relaunch and a further increase of 88 percent was recorded in the subsequent year.
Fair trade in the Helvetas Fairshop
Next to the Helvetas website, the online shop had to be reworked as well. Clear positioning as a fair trade shop was the objective. More than 500 products in eight categories were organised in a clear new structure. A shop based on Magento was seamlessly integrated in the website. Straightforward search and filter functions make finding products easier. Round-up donations can be made at a click of the mouse and products are easy to give as gifts thanks to coupon codes.
E-Mail marketing, information and sales promotion
Print publications are elaborate and expensive to produce. This is why Helvetas increasingly counts on communication by e-mail. Inxmail as a dedicated e-mail marketing software solution supports professional e-mail communication. Thanks to ready-made templates, preparing and sending out newsletters, shop offers or also emergency calls for donations is quick and simple. Helvetas sends out approximately 100,000 e-mails per month.