Connecting science in Switzerland
SWITCH launches an online magazine
Launched on 1 April 2014, SWITCH demonstrates again the sophistication of simplicity, through their professional and passionate approach to online communication.
For the online magazine, SWITCH rendered the technical implementation and the CMS, while getunik created the information architecture, all front-end templates and the magazine design. By supplying a creative framework, getunik provided SWITCH with a set of building-block components, with which the company could build a number of different types of online pages.
User-friendly magazine design
SWITCH needs to regularly and independently produce and publish editorial contributions for the online magazine. In designing the magazine layout, getunik needed to ensure:
- The structure of the magazine is simple and easy to read
- There needs to be reduced navigation and number of clicks for browsing
- The style is modern and uses the SWITCH handwriting font, which comprises of special graphics
In achieving this, getunik ensured that both the content and the required design are unique and provide significant value to clients SWITCH and the magazine readers.