Datapower unlocked
Apteco x getunik – Cooperation out of conviction
Apteco is a provider of software solutions for data analysis, selections and multi-channel campaign management. With Apteco, fundraising and marketing professionals can tackle complex tasks and achieve goals that would not be possible without extensive expertise in IT, data analysis and marketing. We see a lot of untapped potential in organizations, especially in the areas of data, analytics, personalization and campaigns. We want to unearth these treasures and use Apteco’s products to reduce costs, improve results and develop new measures to increase supporter engagement.
The all-in-one solution for organizations
We often encounter concerns and skepticism from non-profits regarding the use and benefits of data and the implementation of lifecycle management. Often it fails due to the complexity and time required as well as the lack of specialized personnel. This is where Apteco comes in, the superstar of software solutions in fundraising and marketing. For over 35 years, Apteco has been helping non-profit organizations attract new donors and build and maintain long-term relationships. Working with Apteco is designed to be data-driven in order to gain valuable insights and translate these directly into action in the form of target groups or campaigns.
From data aggregation and analysis to dashboarding, personalization, multi-channel campaign automation and optimization, Apteco offers the right end-to-end solution for non-profit organizations. With Apteco, we bring the technical possibilities and data know-how directly to the people who are most familiar with the technical challenges. They are given the tools to answer important questions and put these answers directly into practice. Thanks to the Apteco software, a considerable increase in productivity is achieved because functions and wizards bundle various tasks, which means that many individual work steps, which are often very time-consuming, can be completed with just a few clicks. An investment in the right tool that has been proven to pay for itself quickly.
When is Apteco the right tool?
Apteco is a reliable partner ready to support organizations in their fundraising and marketing. But when is it really worth using Apteco? We take a look at the factors that play a role and whether Apteco is the right solution for your needs.
We say “YES!”, provided
- you have not yet been able to implement your lifecycle strategy satisfactorily or at all
- you are already working with ActiveCampaign and Salesforce Marketing Cloud, but see a need for optimization in terms of selections, personalization and scoring
- you have not yet implemented a donor journey or would like to optimize your existing donor journey
- you want to run multi-channel campaigns or do not yet have a business intelligence solution and the costs of such systems have been too high so far
- you want to become less dependent on IT but don’t have any additional resources available for analysis and data
- you finally want to generate added value from data and don’t just want to hear that it “should be possible”
What can Apteco products actually do?
Apteco’s FastStats and Orbit products open up completely new perspectives where data is not just numbers, but the key to effective fundraising and marketing. Faststats and Orbit offer everything that characterizes modern customer data platforms and dashboards systemically, supplemented by analysis tools and wizards that make all tasks and workflows related to data analysis, data exploration and data usage easily accessible to non-specialists.
FastStats and Orbit are versatile systems that offer everything you need for data-driven marketing and fundraising. The idea of self-service is at the heart of this: FastStats and Orbit have been designed to focus all functions on implementing measures quickly and easily. While other tools only offer either analyses or dashboards and the question of implementation remains open, working with FastStats or Orbit leads to concrete selections that can be used directly for initiating or optimizing campaigns, for example through increased personalization.
FastStats and Orbit offer a data warehouse or BI solution for fundraising and marketing on the one hand and enable analyses, forecasts, potential assessments and the preparation of personalized campaigns and selections on the other – all without specialist knowledge or prior technical experience. FastStats and Orbit are fully geared towards the needs of customers or supporters. The 360-degree view is not an empty phrase here, but a reality. Just as real is the fact that Apteco’s products have been proven to help identify untapped data potential – not by specialists, but by fundraisers and marketers.
How can FastStats change your fundraising?
FastStats and Orbit have the potential to revolutionize the way organizations handle and understand their data in a very short time. Through their multiple functions, they significantly improve the consistency and frequency of communication with supporters. The number of campaigns that can be run can be increased many times over with FastStats and Orbit, leading to a more efficient use of resources.
Within six months, FastStats and Orbit can transform an organization from unstructured data and basic operational reporting to a high level of data maturity. This not only increases confidence in the data, but also improves decision-making regarding budgets.
With the ability to create detailed and tailored donor journeys, supporters receive personalized and relevant content, leading to an increase in engagement and a reduction in churn. The optimization capabilities of FastStats and Orbit increase return on investment (ROI) through a better understanding of supporters and more effective content delivery, which inevitably leads to an increase in donation revenue.
In addition, FastStats and Orbit significantly reduce the burden on internal resources as they greatly simplify existing processes and functionalities. This allows employees to focus on more strategic tasks and drive the success of the organization.
Digging up data treasures with Apteco
Especially in the areas of data management, analytics and personalization, there is enormous potential in organizations in the DACH region that is waiting to be tapped. We firmly believe that Apteco is the ideal partner to unearth these treasures and help organizations achieve their goals more effectively. Why should this be of interest to you?
Imagine a tool that allows you to define a target group in less than an hour, optimize it with a score and transfer it directly into a campaign. Or imagine a system that allows you to create a target group directly from a dashboard and send a WhatsApp message with just a few clicks. Or even better, a system that creates a selection from a simple pivot table using drag-and-drop and can transfer it directly for the execution of a campaign. Or a tool that allows you to create profiling or scoring models in no time and without specialized knowledge.
And there’s more! Think of a system that allows marketing and fundraising teams to implement lifecycle strategies on the data side without having to rely on specialized personnel. This system even makes it possible to build a lookalike audience directly from an analysis or dashboard. It enables transaction analyses from which next-best-offer offers can be derived directly, churn and retention scores can be calculated and up-selling potential can be identified.
Now the crucial question: How many tools do you know that not only save time and resources, but also improve the quality of the results? FastStats and Orbit are exactly the tools that offer all these functions and help you to work more efficiently and successfully.
From theory to practice
To give you a better overview and a concrete idea of how Apteco works in practice, we would like to present three use cases that underline this:
- WWF UK: Maximize membership, renewal revenue and engagement, and develop donor-centric campaigns (note: Peoplestage can be replaced by SalesForce Marketing Cloud or ActiveCampaign for the same result)
- Guide Dogs: Increase the number of donors who commit to leaving a legacy in their will
These use cases show that Apteco’s capabilities are not merely theoretical, but are successfully used in practice to achieve concrete results.