getunik and the creative intelligence

Challenge – The art of arousing emotions to create loyalty

“Like cooking, but without the spices” is how we would describe fundraising without a good portion of creative brainpower. It works, but only halfway, because it only fulfills the purpose of satisfying hunger once. It doesn’t arouse any special feelings or new needs, and it doesn’t build a bond – it simply isn’t remembered! But good fundraising needs a clear, convincing message with a lot of spice to attract the attention of potential donors. The way in which organizations present themselves is crucial. The key lies in the presentation of the impact: The mission and relevance of the organization must be communicated in a creative way in order to build an emotional connection with supporters that lasts! The ingredients? An unusual idea, a compelling story, convincing words and an outstanding presentation.

Implementation – Realizing effective ideas with creative intelligence

We merge concept, design and text. With a clear message and a convincing storyline, we ensure the impact of organizations by developing leads into allies. The concept is brought to life through appealing visual elements and a unique user experience. With copy, the overall picture is rounded out with meaningful words that embody the organization’s mission. It is the interplay of these elements that appeals to your supporters and motivates them to take action.

You provide us with the facts and we write a story. We pick up leads with motivating content and develop them further. The great art is to strike a balance between conveying facts and generating emotions, because this is the only way to create a true bond that has a lasting effect!

• Swiss Red Cross Canton of Zurich – Will donation: The Swiss Red Cross Canton of Zurich has ventured into the uncharted territory of will donations – supported by getunik! The result is a cross-channel campaign that uses modern means to pick up on a historical event and invites recipients to discover their own gratitude between the past, present and future. Finding a balance between emotional and goal-oriented language was the key here. The leads were picked up with emotionality and brought to their destination with objectivity.
• Greenpeace – Welcome Journey: Greenpeace immediately recognized the importance of a Welcome Journey. We designed and wrote a journey consisting of 3 emails for them. Leads are welcomed, the organization is introduced and a donation is requested in the last contact. Three important contacts through which Greenpeace shows its leads appreciation and encourages them that their interest in the organization is in the right place. By offering various opportunities to get involved, Greenpeace also learns about the preferences and interests of the contacts – a crucial point for the development of personalized communication. The email open rate in this journey was above average and particularly stable at 69% for the first email and 53.6% for the last.
• Heilsarmee Switzerland – Donation program Monthly Giving #Stand by me: The Salvation Army Switzerland was looking for an innovative monthly giving product that would increase the attractiveness of recurring donations. We developed #StandByMe, the monthly giving product that alleviates loneliness and brings together those affected, donors and the organization. With exclusive and regular content, the bond between donor and organization is strengthened and the feeling of belonging to a community that does good is promoted.

• Amnesty International – Letter Marathon: We created animated social media ads for the annual letter marathon campaign. Simple but effective video creations focus on the core of the message and a clear, visually emphasized call-to-action motivates people to support the fight for human rights.
• World Vision Switzerland – Cookbook: We implemented an extensive lead magnet project for World Vision Switzerland, in which we updated an existing cookbook by upgrading its aesthetics and usability. It was an exciting task for us to work with World Vision Switzerland to find new recipes that tell a story. We achieved this by putting people in the foreground and thus promoting a personal connection. But that wasn’t all! We also had to think carefully about how to adapt the recipes to all end devices for an optimal user experience – and we succeeded!
• Children’s Hospital Zurich – campaign page: We created a campaign page for the Children’s Hospital Zurich to finance their new building. For the optimal user experience, we asked ourselves which entry points the donors use to get to the website and how they navigate there. With the virtual tour we built in, users can explore the new children’s hospital virtually. The option to donate to various clickable objects displayed in the tour was particularly imaginative. A clever way to make the purpose of the donation clear. The site went live just in time for the start of the campaign. After just a few weeks, they had already raised CHF 549,529.46 via their website. Curious? Click here!
• Missio – Guardian angel campaign “Digital abuse”: It’s not always about designing something from scratch. For the Guardian Angel campaign, Missio wanted to optimize the ads that had already been placed. The ads were intended to collect 25,000 signatures on the topic of “digital abuse” and encourage 3% of participants to make a donation. Wanted, done! We gave the ads a refresh and created children’s drawings as visuals that tell the story of those affected.